While in New York a few weeks ago, I was sitting in Washington Square (I was waiting for my oldest son to finish his campus tour of NYU) and stumbled upon a hotdog vender that was using his smartphone and was texting or doing something that looked like texting on his phone. I watch him for a while and it seemed that he was more interested in what was on his phone than selling hotdogs. When I finally went up to get a hotdog myself, I ask him how’s business and he said much better now that he texts all his specials to his regular customers.
Wow! A hotdog vender gets it! Not only did he get my business but also he was reaching out to actively recruit his regulars to come see him. Here's a guy that has taken the time to learn how to reach out and actively recruit business instead of waiting until someone shows up at his cart. And since there are thousands of hotdog carts in NYC having his customers looking and buying from him is a huge advantage.
Don’t assume that someone is not interested in what they do and most of all don’t underestimate the power of wanting to take your business to that next level.